Twitter becomes the first social network to allow cannabis advertising

On Wednesday, February 15, Twitter allowed companies that create cannabis products to advertise their own brands and products to US users. Previously, the platform only allowed the promotion of psychoactive cannabis-based products, while Facebook, Instagram, and TikTok still adhere to a «no cannabis advertising» policy. It should be noted that marijuana is still illegal at the federal level in the United States.

«Keeping up with the times, Twitter allows advertisers to promote cannabis-related brands and content for cannabis-themed products and services, as well as for the sale of CBD and THC (cannabidiol and tetrahydrocannabinol, the main psychoactive component of cannabis — ed.

Twitter suggested that marijuana advertising would reach a wider audience than topics related to pets, cooking and golf, fast food, coffee, and alcohol. Amid the loss of many advertisers, the social network is ready to take radical steps.

However, Twitter will not be able to «sell» marijuana as a soft drug or as a raw material for cigarettes. The company said it will allow advertising to those firms that have the appropriate license to operate, focus only on jurisdictions that allow the distribution of cannabis products, and do not sell their products to people under the age of 21.

«This is a significant victory for legal cannabis sellers,» said Cresco Labs, a company that sells medical marijuana in several US states.

As a reminder, blockchain technologies have even been adapted to grow cannabis. The California-based cannabis nursery Mendocino Clone Company certifies plant clones using blockchain, which is how scientists confirm the authenticity of medical cannabis. The cloned cannabis certificate is a smart contract placed on each batch of clone plants. It provides the clone with its own unique labeling based on the Ethereum blockchain. The first certificates are already available to customers.