Ukrainian blockchain developer starts cooperation with Coca-Cola

The representative office of Coca-Cola in Serbia and the blockchain by Ukrainian developer Anatoliy Yakovenko Solana have announced cooperation. As part of the partnership, the SolSea NFT platform will create branded NFTs for the participants of the music festival in Serbia.

🚨NFT ANNOUNCEMENT 🚨

Unique blend of fashion, art, music, and tech.

SolSea joins hands with @CocaColaSrbija for @ExitFestival 2023 🚀New heights with exclusive merch, Coca-Cola Serbia NFTs, and a noble cause! Creating a new dimension for festival-lovers and impacting lives.🔥 pic.twitter.com/UUY40CwdrL

— SolSea (@SolSeaNFT) July 5, 2023

EXIT visitors will be able to get unique merchandise and non-fungible tokens from Coca-Cola and Solana. «Using an innovative interactive display called the Magic Mirror, festival visitors will see a virtual 3D copy of themselves,» the authors of the idea said.

As part of the exclusive collaboration, 100 sweaters will be given to the festival’s VIPs, each with its own NFT. A limited number of gifts will increase their exclusivity and attract the attention of collectors and fans of the festival, Coca-Cola and Solana representatives are convinced.

Cooperation with the Solana NFT platform is not the first experience of Coca-Cola in the world of non-fungible tokens. In 2022, Coca-Cola representatives announced the start of cooperation with the Polygon blockchain — the developers presented NFT in the form of a Coca-Cola bottle. Earlier that year, the famous beverage brand decided to support the LGBT community and announced the launch of its own Coca-Cola Pride collection. The limited edition of 136 pieces was created in collaboration with Rich Mnisi, a fashion designer and a leading advocate for LGBTQIA rights in Africa.

As for Solsea, it is a digital NFT trading platform on Solana, founded in 2017 by Anatoliy Yakovenko. Solsea allows you to create non-fungible tokens with built-in licenses and rarity rank. It supports FTX-Pay.