Cryptocurrency platform Binance to launch NFT to get real watches

The Binance NFT marketplace has announced the launch of the Mystery Box collection of non-fungible Mystery tokens «Mystery by Franck Muller» — NFT holders will be able to get a real watch from Franck Muller.

According to the official Binance website, by purchasing tokens from the Mystery by Franck Muller collection, users will have access to «exclusive offers»: a physical Franck Muller watch, Apple Watch faces, an NFT watch for the metaverse, and access to private Franck Muller events in Dubai, Miami, and Singapore. Representatives of Franck Muller will auction off a limited edition Aoki Sloane watch, with a starting bid of 350,000 BUSD.

The Mystery by Franck Muller collection will be available for purchase from July 27, each Mystery Box will contain 1 NFT worth 100 BUSD. A total of 28 non-fungible tokens from Franck Muller will be available for purchase.

This is not the first time Binance has launched an NFT collection for physical goods. At the end of June, Binance and luxury smartphone manufacturer Vertu launched the Vertu Constellation VCXP non-fungible token collection, which users could purchase to get a new Vertu Constellation X UlmTM phone.