Coca-Cola has developed its new NFT project on the Polygon blockchain

Representatives of Coca-Cola have announced the start of cooperation with the Polygon blockchain — the developers have already presented NFTs in the form of a Coca-Cola bottle.

As it has become known, by launching new non-fungible tokens, the American brand expresses gratitude to its fans for their support «throughout the year of Coca-Cola's journey through the digital world.» Interestingly, it is currently impossible to buy NFTs — only «friends» of the brand who already own NFTs from previous drops will receive non-fungible tokens. Users will also be able to exchange digital gifts from Coca-Cola with each other.

The collectibles have a unique share-to-reveal functionality where each artwork will reveal after being shared with a friend.

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— Polygon Ecosystem (@0xPolygonEco) August 7, 2022

The new NFTs are dedicated to the International Day of Friendship, which is celebrated in the United States on July 7. The brand’s goal was to «support Coca-Cola friends around the world.» Also at the beginning of the month, Coca-Cola launched its own NFT collection Coca-Cola Pride, dedicated to the LGBT community. The limited edition of 136 pieces was created in collaboration with Rich Mnisi, a fashion designer and leading advocate for LGBTQIA rights in Africa. All proceeds from the initial sale and resale of the Coca-Cola Pride collection will be donated to charitable organizations that help the LGBTQIA community.