Sports company Nike earned $ 185 million from the sale of NFT tokens

Despite the fact that NFT buying and selling activity fell by as much as 40% in the third quarter of 2022, the international sports company Nike has revealed that its revenue from the sale of digital tokens has increased significantly. As of August 2022, the company’s revenue from the sale of NFTs amounted to $ 185 million. Thus, one of the largest sports corporations in the world has become the most powerful brand that makes money on digital assets.

Experts assume that Nike’s success from the sale of NFT was made possible by a combination of branding, advertising, and high-quality marketing. Nevertheless, regardless of the huge profits, Nike’s spending on NFTs fell after peaking in February and April 2022.

By the way, other brand giants compete with Nike in the NFT market. Dolce & Gabbana, Tiffany, Gucci, and Adidas are among the TOP 5 manufacturers with the highest NFT revenue on Ethereum.