Amazon to start trading cryptocurrency tokens

Representatives of the largest US retailer Amazon have announced the exact date of the NFT trading platform launch. The company plans to launch the NFT marketplace Amazon Digital Marketplace on April 24.

Immediately after the platform launch, 15 NFT collections will be available and can be found on Amazon by going to the Amazon Digital Marketplace section. All NFT purchases will be made only through an Amazon account and with a credit card.

The launch of Amazon’s NFT marketplace marks the gradual recovery of the NFT market after the long crypto winter of 2022. The non-fungible token market has been on the rise since the beginning of the year. In February, NFT trading volume reached $ 2 billion, the highest since May 2022.

It is known that Amazon will focus on selling gaming NFTs and tokens of the Web3 ecosystem. Given the popularity and large customer base of the company, the tech giant can become a serious competitor for OpenSea and Rarible.

Amazon CEO Andy Jesse has previously stated that the company is open to selling digital collections, but he does not think it is time to introduce cryptocurrencies into its payment system. «At the moment, our company has no plans to add cryptocurrency as a means of payment for retail business. However, I believe that we will see more blockchain technologies on Amazon in the future,» the company’s CEO said.