Analysts have identified a little-known digital asset, the value of which has risen sharply by 67%

Note: not financial advice!

Researchers at CoinGecko have reported that the value of the Argentine Football Association Fan Token (ARG) has jumped 67% in the last 24 hours. The rapid growth began after the Argentine national football team defeated Canada 2−0 in the ½ finals of the 2024 Copa America.

The price of the virtual asset has risen to $ 2.34, while a day ago it was trading at around $ 1.4. The market capitalization is $ 9.39 million. The daily trading volume of ARG is $ 23.71 million.

The increase in the value of Argentine Football Association Fan Token was also due to the fact that Argentina’s opponent in the final match will not be the Uruguayan national team, which many predicted to win the other semifinal, but Colombia. This team has not reached the decisive stage for 23 years. It is considered an obvious underdog in the upcoming match.

Fan tokens such as ARG provide fans with unique opportunities to interact with their favorite teams. Asset holders can participate in polls, receive exclusive content, and use them in various affiliate programs. This creates an additional incentive to purchase cryptocurrency, especially during important sporting events.

Another important factor in the growth of quotations was the marketing activity and promotional campaigns held before decisive matches. Argentina has been actively using its fan tokens on social media, which has helped to raise awareness among fans and make ARG attractive to a wider audience.