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Apple, Google, and X integrate cryptocurrencies into their services

1:11 pm, June 9, 2025

Leading tech giants such as Apple, X (formerly Twitter), Airbnb, and Google are discussing the possibility of integrating stablecoins into their payment services. According to Fortune’s sources, negotiations with cryptocurrency companies have already begun, and the main goal is to reduce the cost of international transactions and make them faster and cheaper. Google Cloud confirmed the test transactions in PYUSD from PayPal and called stablecoins «the biggest update in payments since SWIFT».

Apple is currently consulting with Circle’s senior director Matt Kevin. Circle is the issuer of the USDC stablecoin, which ranks second among «stable coins» with a capitalization of $ 61 billion. Elon Musk’s social media platform X is considering the integration of stablecoins into the X Money payment service, and Airbnb is consulting with Worldpay to reduce the cost of processing card payments.

According to the latest data from CoinGecko, the stablecoin segment has exceeded $ 250 billion in capitalization for the first time. Tether’s USDT holds the largest market share with over $ 154 billion. Experts note that stablecoins have ceased to be an experiment and are becoming an important part of the financial system. According to Kronos Research CEO Hank Huang, the market could double by 2026.

However, tech companies face challenges in choosing the right coin due to various regulatory restrictions. For example, Tether is more focused on emerging markets, while Circle recently held an IPO, raising questions about its future owner. In addition, other players such as Fidelity Investments, ING, and Sumitomo Mitsui Financial Group are also exploring the possibility of launching their own digital assets.

The financial community expects the stablecoin market to grow further. According to Standard Chartered and the U.S. Treasury, its capitalization will reach $ 2 trillion by 2028. Such data indicates the rapid institutionalization of stablecoins and their role in the future global financial architecture.

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