Coca-Cola has developed its own NFT token collection

The famous beverage brand decided to support the LGBT community and announced the launch of its own Coca-Cola Pride collection. The limited edition of 136 pieces was created in collaboration with Rich Mnisi, a fashion designer and a leading advocate for LGBTQIA rights in Africa.

All proceeds from the initial sale and resale of the Coca-Cola Pride collection will be donated to charitable organizations that help the LGBTQIA community.

It should be noted that this is not the first time the cryptocurrency market has helped people from this movement. For example, the two largest meta-universes Sandbox and Decentraland held «pride marches» on their virtual lands, which was done for those members of the LGBT community who would face problems for taking a similar position in their home countries.