Cryptocurrency developer DARE sets himself on fire to influence the value of the token

The founder of the DARE memecoin, Mikol, resorted to an unprecedented advertising campaign — he set himself on fire live during a stream to maintain interest in the digital asset.

Mikol told Decrypt that he has repeatedly resorted to non-standard advertising mechanics and stunts, which he always performed live to maintain investor interest in the Truth or Dare (DARE) gonzo memcoin project.

Sometimes, such advertising of DARE brought results; the token has risen in price by 4500% since its release and reached a capitalization of about $ 1.8 million. However, after performing a series of various stunts, the DARE developer reached a creative dead end and decided to shock the public by performing live self-immolation.

Mikol doused himself with isopropyl alcohol and asked his friends to shoot fireworks. However, the action ended tragically for the developer blogger. After fireworks sparks hit his body, the man caught fire and was rushed to the hospital with third-degree burns on 30% of his body. During the treatment, which lasted about five months, investors sold off their assets, the capitalization of the DARE gonzo memcoin fell to $ 26,000, and the developer was forced to close the project.

Decrypt journalists told us that the creator of DARE had gained followers. This was the case with the Crack Head Dev (CHD) project on Pump. fun, where «the host defiantly consumes a psychotropic drug on air, and his viewers invest in the CHD gonzo memecoin to support this madness.»