Holographic advertisement of the cryptocurrency exchange Binance appeared on the tallest building in the world

Dubai’s famous Burj Khalifa building, the tallest building in the world, was the venue for two Binance light shows in honor of their recently granted MVP (Minimum Viable Product) license in Dubai. The aim of the project is to introduce Web3 technologies to as many people as possible.

Dubai is currently one of the fastest growing virtual asset centers in the world. The emirate recently established the Virtual Assets Regulatory Authority (VARA), an agency created by the Dubai government to regulate virtual assets, product operators, and exchanges. Binance is one of the first virtual asset exchanges to receive an MVP license from the VARA.

The newly issued license will allow regulators to track the phased rollout of Binance’s products to qualified retail and professional investors, ensuring transparency and consumer protection.