Binance Cryptocurrency Exchange Announces Cooperation with Ukrainian Supermarket Chain

Cryptocurrency exchange Binance has announced a partnership with supermarket chain Varus, allowing Ukrainians to pay for purchases in cryptocurrency, thanks to Binance Pay.

Starting today, Varus customers can pay for purchases using their own cryptocurrency wallets. Currently, the service is available only for online payments, but in the near future, they promise to connect payments directly in 97 Varus physical stores. «Crypto investors also want to eat, so we are not standing aside and provide an opportunity to buy kefir for ether with home delivery. Thanks to our technology partners Binance and SettlePay, we will soon announce such an opportunity in the offline network ,» said Oleg Spirin, Head of the Varus e-business center.

In honor of the new partnership, Binance has launched a draw where users can win up to 100,000 UAH. The terms and conditions are published on the exchange’s official website:

• you need to register on Binance and pass verification;
• order anything from Varus Delivery (for more than UAH 500) and pay for the order with Binance Pay;
• wait for the reward to be received.

In early August, Binance became a partner of four Ukrainian companies: TTN Tickets.ua, Polis.ua, CompX.com.ua, and Mototek.com.ua. As part of the partnership, the companies' customers were able to quickly and securely pay for insurance policies, book airline tickets with a hundred different airlines around the world, as well as buy equipment and gaming headsets, and niche products in the field of motorcycle and electric vehicles.

Binance Pay is a contactless cryptocurrency payment technology that is one of the many products of the Binance ecosystem. Currently, Binance Pay supports over 50 cryptocurrencies and allows all registered users of the Binance cryptocurrency exchange to make instant cryptocurrency purchases, pay for services, and receive and send cryptocurrency worldwide.