Deloitte has founded an association to popularize bitcoin

Consulting firm Deloitte and cryptocurrency platform NYDIG have announced the launch of a strategic alliance to create a centralized approach to clients looking to invest in bitcoin.

According to the companies, the cooperation between Deloitte and NYDIG aims to accelerate the introduction of virtual assets on a legal level around the world. The partners plan to help firms of all sizes implement cryptocurrencies in their operations. «The future of financial services will be based on the use of digital assets and we are focused on showing our clients how to invest in cryptocurrencies properly,» said Deloitte representative Richard Rosenthal.

The companies will also work on creating blockchain-based services in many areas, including banking, loyalty and reward programs, etc. According to the partners, global financial institutions have faced a growing demand for cryptoasset-related services, so it is important to «show them the right way.»

Recently, the NYDIG platform has launched a benefits program for its employees, who can convert part of their salary into bitcoins. However, not all companies in the crypto world manage to maintain their leading positions and develop their own business. Last week, the largest crypto exchange in the United States, Coinbase, laid off 1, 100 employees. This cost the company $ 40 million in related expenses, almost all of which are compensation packages.