Shopify platform launches bonus system for NFT owners

The Shopify e-commerce platform will launch a special system of benefits for holders of non-fungible tokens — tokengated commerce. The feature is currently available in beta.

As Shopify announced on its official website and Twitter, stores will now be able to offer special benefits to NFT holders from manufacturers: exclusive merchandise, early access to sweepstakes, limited offers, and promotional products. To become a member of the tokengated community, a buyer needs to connect their cryptocurrency wallet and confirm that they are the owner of an NFT purchased from a Shopify store.

According to Shopify, this feature will become a kind of «bridge» between the NFT community and brands represented on the platform.

The initiative of cooperation with Shopify brands was joined by the NFT project Doodles, co-founder of which Evan Keast said: «As an ambitious project that takes community feedback into account, we’ve come a long way to bring NFT collectors and brands a unique offering. By partnering with Shopify on tokengated commerce, we will surprise our investors and expand the space of possibilities for Doodles.»

Shopify supports various payment platforms, so, as the authors of the idea assure, neither sellers nor buyers of future NFT goods will have to use cryptocurrency for payment.

The idea of using NFTs to attract the attention of new users is not new. For example, eBay, an auction and bidding platform, has announced the purchase of KnownOrigin, a platform for the sale of non-fungible tokens.