Nike’s cryptocurrency popularity increased 10 times after news of «smart» sneakers

Experts of the DappRadar service noted that the popularity of the Nike x RTFKT MNLTH digital collection has grown significantly over the past seven days, with the volume of trading operations with digital tokens reaching more than 1000%.

According to experts, the popularity of NFT tokens is directly related to the launch of the Back2TheFuture Cryptokicks collection. According to Nike, the Cryptokicks are equipped with an automatic lacing function, backlighting, tactile feedback, gait recognition, app connectivity, AI/ML algorithms, and wireless charging via RTFKT Powerdeck.

This is just the beginning
RTFKT’s World Merging experience is constantly evolving. Upcoming updates include:
— New and Upgradable WM Chips
— Dynamic Access for linked Artefacts
— Authentication
— IRL Quest and Unlocks

Start World Merging NOW ?⚡️? pic.twitter.com/CDkhfWg7Qo

— RTFKT (@RTFKT) December 2, 2022

A barrier-free connection between the real world and the digital world is what RTFKT developers are striving for. Earlier, they announced a new World Mergeing (WM) chip that will allow connecting Nike sneakers to a smartphone. In addition, the Lace Engine technology will allow not only to automatically lace up digital sneakers, but also to work in the same way in the real world.

In May, Nike and RTFKT studio presented the first collection of non-fungible tokens on the Ethereum blockchain based on the iconic Nike Dunk. At the same time, the most expensive sneakers were sold on OpenSea for more than $ 100,000. And in late August, Nike earned $ 185 million from the sale of NFT. Thus, one of the largest sports corporations in the world has become the most powerful brand making money from digital assets.