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Twitter to relaunch TikTok competitor by the end of the year
Elon Musk has instructed Twitter programmers to work on reviving Vine, a video-sharing platform. Twitter acquired the service back in 2012, and for a certain period of time, Vine was the No. 1 app in the iTunes App Store. It had 200 million active users, but over time, the high performance declined.
In 2016, Twitter finally shut down Vine. The co-founder of the service, Rus Yusupov, even publicly shared his feelings, as it turned out that Twitter was trying to sell the video platform to someone else.
Don’t sell your company!
— Rus (@rus) October 27, 2016
According to the Axios report, Musk’s team has already instructed Twitter developers to review the Vine code, which remained unchanged after the platform was shut down. Analysts noted that the Vine reboot could happen this year.
It is worth noting that Elon Musk had been considering the decision to restore Vine for several months before buying Twitter. It culminated in a poll conducted by the billionaire when Musk asked his followers if the app should be revived. The majority voted in favor of Vine’s revival — 69.6% in favor and 30.4% against. The SpaceX and Tesla CEO is confident that the video sharing service will eventually become more popular than TikTok.
Bring back Vine?
— Elon Musk (@elonmusk) October 31, 2022
It is worth reminding that Musk wants to expand the capabilities of Twitter Blue premium mode — paid verification will become a part of its functionality. «Blue ticks» Twitter will be available only by paying $ 20 per month. Some famous people who have verified profiles on the platform do not share the billionaire’s enthusiasm, one of them being the American writer Stephen King.
The king of literary horror was outraged by the proposed innovation. Musk came to him in a commentary and offered a discount. Although the billionaire claims that without the profile verification fee, it will be difficult for the company to generate profits and pay bills, he promised to explain his «math» in a more detailed form later.