Yves Saint Laurent has developed its own NFT tokens

L’Oréal Group brand YSL Beauté has announced the launch of its own NFT collection. It is planned to create several NFTs in collaboration with the creative agency Wunderman Thompson and the NFT platform Arianee web3.

According to YSL Beauté, the company wants to develop in the Web3 space to attract the attention of new customers and satisfy the requests of regular customers. «On this journey into the unknown, we believe that there is room to play with beauty creation. We want to push the boundaries of creativity and technology,» — said YSL Beauty CEO Stéphane Bézier.

The brand’s NFT collection includes 10,000 non-fungible tokens in the form of golden cubes. Each NFT allows the holder to join an «exclusive» community and receive bonuses from the company. The company also promises to present a charity collaboration with fashion stars on June 21, organized on the decentralized P00L platform.

Representatives of YSL Beauté are already working on the development of new non-fungible tokens and promise to surprise their fans in the future. It is obvious that the trend of creating their own NFT collections is gaining popularity among well-known brands. On June 14, the French brand Lacoste presented its first collection of non-fungible tokens called UNDW3 (underwater).