Football clubs in England will be managed by fans with the help of blockchain technology

One of the oldest football clubs in England, Crawley Town Football Club, has announced the introduction of blockchain technology and DAO governance to attract new fans and improve its ranking among UK football clubs.

According to the club, from now on, every fan will be able to influence Crawley Town’s activities and participate in important decision-making. Thus, DAO members will be able to choose which defense lines to strengthen, which players to put on specific positions, etc. To do this, you will simply need to purchase a cryptocurrency token of the football team. Crawley Town has promised to give both online and offline fans the greatest possible powers, which «have never been given to any fans in the history of football before.»

Crawley Town’s official website already sells exclusive football uniforms, which users can get by purchasing non-fungible tokens. Some season tickets are also available in the form of NFTs. In addition, the club’s owners announced that from now on, the uniforms will be made by Adidas, which will also cooperate with Crawley Town in meta universes.

Similar benefits are offered to football token holders by Paris Saint-Germain, whose PSG Fan Token has exceeded $ 15 billion in total sales (as of June 17), topping the list of the most popular fan tokens. PSG fans can use the token to purchase tickets, merchandise, and other services offered by the football club.

The idea of DAO management is popular not only among football clubs but also in areas completely opposite to sports. Thus, in early June, MetaBrewSociety (MBS) announced the creation of tokenized certificates, which will allow the purchase of different levels of influence on the activities of the Munich brewery. Each token will entitle the holder to 100 glasses of free beer per year.