Discovery has started developing its own metaverse

The sports division of Warner Bros, Discovery Sports, has partnered with Infinite Reality (a web3 developer of virtual worlds) to create a metaverse where viewers can engage in their favorite sports.

According to the developers, the partnership will create new opportunities for sports communities, athletes and brands to interact in a virtual environment specially designed for the upcoming Discovery Sports Events series.

In December, the metaverse will be tested — Discovery Sports will broadcast a series of cycling races and promise maximum immersion for viewers.

It is expected that in the future, the Discovery Sports Events program will offer users a unique experience related to sporting events.