American brand opens a virtual NFT clothing store

American Eagle has decided to keep up with the luxury brands and announced the launch of its own virtual store, featuring eight items from NFT’s Little Lemon Friends, Starcatchers, The Littles, and WonderPals collections.

The virtual retail space features a limited collection of T-shirts and hoodies created in partnership with NFT designers. The advertising campaign has already started.

Last year, the brand already released a collection of NFT clothing in partnership with artists Liam Eisenberg and Amy Perez. At that time, virtual goods along with the physical version with NFT patterns could be purchased for only $ 1.