Binance Cryptocurrency Exchange Starts Investing in Musicians and Will Help the UN with Food Programs

Binance, the world’s largest cryptocurrency exchange, has announced an exclusive collaboration with Canadian musician Able McConkie Tesfaye, better known as The Weeknd.

The exchange will become the official sponsor of The Weeknd’s global tour «After Hours Till Dawn», which will start this summer. Representatives of the exchange promise to surprise fans with concerts using Web3 technologies, but at the moment there are no details on how the crypto integration will look like during the concert.

However, it is known for certain that the concert tour will create its own NFT collection, which will consist of both tokens and the musician’s branded merchandise (perhaps it will be similar to the Prada concept). In addition, Binance is investing $ 2 million in the CHO fund launched for musicians. The fund helps the UN World Food Program with money.