Lacoste launches its own NFT token collection

The French brand Lacoste has presented its first collection of non-fungible tokens.

The collection, called UNDW3 (underwater), consists of 11,212 NFTs, which are currently being sold at 0.08 ETH ($ 97). It is interesting that the collection was launched a week after the creation of the Discord server, which was joined by 30,000 participants in the first 2 days.

«Users will be able to access digital and physical benefits in the Lacoste world, such as co-creating unique one-of-a-kind products,» Lacoste explained.

Obviously, the company will not stop there after launching its own NFT collection. Therefore, it is possible that in the near future Lacoste will follow Gucci, Prada, and Balenciaga and start accepting cryptocurrency payments in its offline and online stores.